Type Task 2

Task 1: Collect 6 brand logos and then pick three words that the type of that band is communicating. Does the brand suit the logo?

Gap

Posh

Intelligent

Sophisticated

This logo does suit the brand because it is a basic fashion company targeted at the middle class. Also, as it is only a three letter work the kerning is appropriate and the capitals stand out. 

Costa

Simple

Friendly

Easy-going

This logo does suit the brand because a cafe is a friendly environment with a large target audience. The type works well being simple so it can be put on 3-d products and work as a range. 

 

Billabong 

Strong

Loud

Authoritative

This logo does not suit the brand. You would expect a surf brand to be less orderly and more relaxed. Also, the structure of type does not really match the wave imagery logo. 

Jaguar

Smart

Confident

Stylish 

This logo does suit the company as it is quite corporate and structured. However it has an element of trend and sophistication which enhances the brand identity. 

Paperchase

Artistic

scatty

Quirky

This logo suits the brand as the aesthetics of the typeface are quite rustic and has a hand rendered feel to it. therefore it suits the stationary shop. 

Skype

Fun

Talkative

casual

This logo suits the brand as it promotes online communication. It is approachable and easy to read. The type is simple but portrays an element of fun and optimistic aesthetics. 

Task 2: Find a simple proverb with about 5/6 words. Change layout of proverb but need to be able to read it in the right order.

Proverb: Still waters run deep 

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