Task: to pick 5 or more Briefs to choose from
Douwe Egberts coffee
- Looks into packaging and product range.
- Steering away from cafes and the take coffee culture.
- Age range is 18-30 therefore more relatable.
- Interest in coffee.
Goji for PC World
- Like the format in which the brief if being applied- pattern onto a range of products.
- Enjoy illustration and designing layouts.
- Can choose between who is being targeted- male and female, not too restricting.
UK Greetings
- Enjoy typography and illustration this brief is a good foundation to incorporate both of these skills.
- I like working to a small scale and I can pay more attention to detail.
- The target audience is 16-34 yr olds therefore a wider range to design for.
- Can focus on making it aesthetically pleasing.
Feel good drinks co.
- An optimistic brand with positive imagery to reflect this.
- A different format- how a label would work on a bottle.
- More challenging.
- Advertising wealth and well-being.
Forestry Commission England
- A young target audience which may be more challenging.
- An open brief which will allow more room for experimentation.
- Promoting outdoor activities.
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