Wednesday, 7 November 2012

Responsive///Live Brief

Task: to pick 5 or more Briefs to choose from



Douwe Egberts coffee




  •  Looks into packaging and product range.
  • Steering away from cafes and the take coffee culture.
  • Age range is 18-30 therefore more relatable.
  • Interest in coffee.


Goji for PC World




  • Like the format in which the brief if being applied- pattern onto a range of products.
  • Enjoy illustration and designing layouts.
  • Can choose between who is being targeted- male and female, not too restricting. 



UK Greetings



  • Enjoy typography and illustration this brief is a good foundation to incorporate both of these skills.
  • I like working to a small scale and I can pay more attention to detail.
  • The target audience is 16-34 yr olds therefore a wider range to design for.
  • Can focus on making it aesthetically pleasing. 




Feel good drinks co.



  • An optimistic brand with positive imagery to reflect this.
  • A different format- how a label would work on a bottle.
  • More challenging.
  • Advertising wealth and well-being. 



Forestry Commission England




  • A young target audience which may be more challenging.
  • An open brief which will allow more room for experimentation.
  • Promoting outdoor activities. 

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