Here is the development of the visuals and layout of the set of three A5 booklets focussing on 'How to design for print'.
This shape has been decided to be used as part as a key aesthetic as it is simple, can be used repetitively and the change of colour can renew the image. It is also a great size and shape to fit other images on top.
Hand rendered type is a starting point to the cover design. It will set a more relaxed tone to the books and communicate a certain style that the content inside is hopefully going to express. Also the type face is strong and will make a good central piece to the cover while at the same time being legible and informative.
The use of this banner is going to be imagery that will be repetitive within the book. It is a clear foundation to put a message. The typeface is simple and the white works well against the gray.
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