Responsive//Batiste//Starting point

For the Batiste brief it is  important that the bottle designs follow the trends that have been researched and at the same time are directed at the large target audience. The trends chosen are:

1. Garden florals
2. Cosmic
3. Aztec
4. Monochromatic 60's 

Whilst promoting these trends, it is also important to keep the new four identities looking like a set as they are representing the same brand. 

To start off with, hand rendered drawing of flowers were scanned into illustrator and traced over with the pen tool to fit in with 'garden floral' theme. They look quite simple and boring initially and it is down to experimentation to try and expand on the aesthetics.