Responsive//Feel Good Brief 1

Presentation boards

Responsive//Feel Good Brief 1

Kids Packaging

The carton packaging is going be the first thing seen by the customer on the shelf, so it is important that it is clear what the product is but also looks eye-catching and attracts the parents of children. The fruit pattern provides the balance between being overcrowded yet still colourful and fun. 

Responsive//Feel Good Brief 1

Kids Cartons

Here are the final designs for the kids carton packaging. The are simple and follow the design of the other bottles. The eyebrows have been added, making the design a bit more light hearted and fun. The quirky illustrativ border at the top also convey a more childish aesthetic. 

Responsive//Greeting cards//Submission

Proof of submission to the YCN for the UK Greeting Cards brief.

Responsive//Feel Good Brief 1

Final Bottles

Here are the final feel good bottles; still and sparkling flavours. 

Close up of labels

Responsive//Feel Good Brief 1

Developing the kids cartons

The kids cartons need to be aesthetically pleasing but also need to fit in with the other bottles. Applying a pattern made up of the fruit in which the flavour is has a child like style yet still looks clean. This is a potential design for the drinks cartons. 

Responisve//Batiste//Submission

Here is the proof of submitting the Batiste brief to D&AD

Responsive//Creative Partners//Submission

Here is the submission for our creative partner brief 

Responsive//Batiste//Final bottles

Here are the final bottle outcomes from the Batiste D&AD brief. The design for each one has been applied to three different sizes that the product sells. 

Responsive//Feel Good Brief 1

Initial designs

For the first feel good brief, they are asking for a bottle label design to promote their sugar free drinks and to make people 'feel good'. The concept decided upon is to share a smile. Smiling is a simple thing to make yourself and others feel good. 

Sketches

The idea is to create a smile out of the fruit that the flavour of the drink is  communicating. It is going to be light-hearted and fun looking. 

What is good//Research booklet

Responsive//Creative Partners//Perfume bottle

Final Perfume bottle

Here are the four final designs for the perfume bottles. They work as a set and are quite simple but the shape communicates the gem like quality we wanted to get across. 

Responsive//Creative Partners//Packaging

Final Packaging

Here is the final box for the perfume bottle. The shape is very similar to the shape of the bottle itself.  

Here is the box with the label photoshopped onto the front.

Responsive//Creative Partners//Processes

Processes

To create the front of the packaging we wanted to emboss where the label and brand name would go. We experimented with different lasercuts to see which would be most effective. The first time we did it, the process didn't go that planned. 

But then it worked better....

Responsive//Creative Partners//Lasercutting

To create the net for the box, we lasercut the outline so that it was exact. 

Responsive//Creative partners//Bottle development

Further changes

After meeting up with Imogen and discussing the progress  it was decided that the bottle shape worked well as even though it communicating subtly the gem concept, the bold strong shape shows a more masculine aesthetic. 

So now it was simple the colourways of the bottle and its components. 

Looking at other unisex perfumes, it was the D&G one that really influenced our next decision. Even though the matt black would look slik and sophisticated  it didn't really communicate the speciality and sparkle of a gem.  So in response to this we decided to stick with the outside being completely transparent glass so it reflects light. However we want the liquid inside have a tint of the colour representing the gemstone and fragrance. 

Slowly stripping back the aesthetics of the old bottle designs, the black that was on the base of the bottle was removes as it was quite harsh. However the spray nossel has remained black for now. A white hexagon text box has also been placed to give some structure and make the black typeface stand out.  

Experimenting wit the type area, the white box has been removed and replaced with a black outline of the original. This typeface is a default font for now as we have not decided on what that will work yet. 

Finally, here are the bottles with no frame or box, simply just the black type against the glass. This simlplicity looks stylish and yet still legible. 

Responsive//Creative partners//Bottle development

Going down a different route, here are variations of the bottle in matt black. Black communicates sophistication, elegance,  mystery and style. It can also be directed at both genders. 

The first version sees the glass lids being transparent with a tint of the colour being represented by the gem. The base of the bottle would be black accompanied by a transparent stripe which would indicate how much perfume is left in the bottle. The type is in white and stands out against the black. 

Here, their is only a slight change from the first. It could be said that the colours are quite feminine and almost tacky, so the lids were kept transparent but are untainted. 

As the bottle wants to communicate a strong yet precious aesthetic  it was suggested to make the whole bottle black, including the lid. The gives the bottle a more structured  compact look to it. The level strip remained as this adds a subtle bit of colour. However, now this bottle may be said to look too masculine and intimidating. Their isn't much about it that is fragile anymore. 

Lastly, to keep the gender balance, two of the above concepts were in twinned  The lids here are block colour rather than black or transparent. This aesthetic still communicates the stone effect.