Monday 4 February 2013

Responsive//Batiste//Garden florals

Even though the floral pattern was coming along, I don't want the bottle to be filled with a dated pattern that had been done millions of times before. The brand may be needing to branch out to older women but it still needs to attract its younger clients. Therefore I wanted to apply the floral pattern in a way that is contemporary and keeping in with the trends. 


Geometric shapes is a trend that has been up and coming for a while now and this is the perfect visual opportunity to apply the 'garden floral' pattern. On illustrator, a clipping mask was created in the shape of a triangle. The shape was then repeated to form a pattern on the top and bottom of the bottle, leaving space in the middle for the logo. 




Here are some mock-ups of what the 'Garden floral' bottle could look like. it was decided to have the design on a white bottle as the previous batiste bottle designs have been too vibrant. The white is fresh and slik looking. Plus for the bottles to work as a set, it is important that some factors remain the same. 







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