10
Things to know about…
Background
Sport
being the chosen category, within it, ten subject areas need to be chosen
related to this topic. Surfing is going to be the sport of choice. Within this,
the ten sub divisions will focus on the surfing world. For example, equipment,
surf spots, tricks and history etc. It can be communicated in either two ways;
web or print. Although it is many about the visuals, typography is the main
thing that needs to make the piece effective and successful. Using language and
imagery the information needs be legible and clear.
Considerations
Need to
consider in what media and format is this information going to be communicated.
Would a website be more appropriate than a book or vice versa. How will the
typography work with the imagery and be effective in communication. Has to
appeal to the target audience, the design has to be accurate.
Target
Audience
The
outcome will be aimed at female surfers from 14-25. The females will be
experienced surfers who are enthusiastic about the sport and want to gain more knowledge
on how to better their surfing and how women revolutionized the art form.
Mandatory
requirements
- Research and
development.
- Strategy.
- Specifications/grid(s).
- Dummy/prototype(s).
- Presentation.
Tone
of voice
The
piece needs to communicate a level of encouragement as well as giving advice
and tips. As it is going to be aimed at females, the visuals need to be
feminine but at the same time a sense of boldness and quirkiness needs to be
shown.
Deliverables
- A website that informs
female surfers on equipment, travelling, skills and history.
- A leaflet
- A book
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