Tuesday, 23 October 2012

Print workshop #2

7 Things to know about commercial print...

*Based on a model of Lithography printing

Colour models//Formats//Artwork//Stock//Processes//
Finishing//Costing 

Colour Models


  • CMYK
  • RGB
  • Hexachrome
  • Spot colour
  • PMS (Pantone matching system)

 




Formats
  • Standard ISO paper size
  • A & SRA series
  • Imperial (USA) Versus Metric (Rest of World)
  • Tabloid, Broadsheet, Berliner
  • Envelope 'C' series. 

Artwork
  • Document set up
  • File formats and font
  • Spellcheck
  • Colour specification
  • Printer marks
  • Pre-flight check
  • Mock-ups
  • Proof
  • Sign off

Stock
  • Weights (gsm)
  • Finish, gloss/silk/matt/coated/uncoated
  • Laid or Wove
  • Boards, carton
  • Plastics and acetates 

Processes
  • Lithographic
  • Gravure
  • Screen-print
  • Six-colour
  • Laminate, gloss/matt
  • Foil blocking
  • Embossing/de-bossing
  • Spot UV varnish

Finishing 
  • Binding
  • Folding and creasing
  • Die stamping/drilling

Costs
  • Get quotes early on, before start the job
  • Identify 3 print estimators to work to
  • Learn roughly what things cost (unit cost)
  • Understand visible minimum quantities
  • Extras/author corrections
  • Check cost of delivery

Paper Examples

Several pieces of paper were collected to show the variation on types, including the finishing, print quality, stock and the way colour is applied. To get a better look at all of these factors, a linen tested is used. It consists of a magnifying glass of a small area. 















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