In order to pitch the idea to an audience, these three boards were produced to communicate where the concept is going and how it is going to be achieved.
The concept is to 'give more smiles'. Looking into places where people may need cheering up on a daily basis, in jobs which may seem more depressing than others. For example, office spaces, can appear grey and have negative energy.
Exploring the benefits of smiling is something that is interesting and helpful when it comes to deciding how to communicate the message. Also looking at positive imagery is something that needs to be taken into consideration to give a successful visual effect.
Deciding which products are actually going to communicate the message is the hard part. Because an office environment has been chosen, products such as coffee cups and coasters have been chosen as they link in well and serve a good purpose. A diary or calendar is another object that could be fun while communicating the message. But not the usual kind of diary. After looking at 'Keels' diaries, it was found that this kind of thing is an activity which is different and fun at the same time.
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