Postage Stamp//Envelopes

Recycle your envelopes

In the previous design sheets, the concept of encouraging people to reuse their envelopes was briefly touched on. The feedback from the progress crit suggested that this idea was really strong and should be developed further. 

Developing Visuals 

Firstly, using illustrator, a simple outline of illustrator was created. The pattern made and used in the previous development was then inserted onto the envelope. To make the aesthetics of the envelope look more 'recycled', an off-white, textured background was applied as well as shadowing to give a 3-D effect. 

To bring out the concept of recycling an envelope as a process, three stages were identified that focus on how a letter is delivered. Also, the emphasis on the 'RE' on each envelope is important. 

Once these three stages were identified, using illustrator, the 'reopen me' envelope was developed so that the visual matched the action.

To experiment with the aesthetics, the pattern that was on the envelope was then taken off and applied to the background of the envelope, leaving it off-white and blank. 

As the brief asks for four or six stamps, it was decided to create four stages of the recycling process and each one would stand as one single stamp. The aesthetics of each stamp was then experimented with.  

Once each stamp had gained its own aesthetics suitable to its action backgrounds were experimented with. Firstly an off-white paper background and then a more grey textured background was applied. The first one works more effectively. 

The aesthetics of the stamps were developed further. Then as an experiment with backgrounds, an envelope pattern was created and placed being the focal envelope. 

Continuing to use illustrator, the 'recycled' pattern was then applied as the background to see which works better.