Tree Imagery
Following the progress crit, it was decided to take the tree idea further because Illustrations of trees is an obvious link to recycling and an eco-friendly world. The green colours and earthy feel is something that people automatically connect with saving energy and looking after the environment.
To begin with some illustrations were done to make a base for the tree imagery. These were drawn in pencil then scanned in. Then, using Illustrator, these images were gone over using the pen tool.
To make the illustrations look more tree like, colour was then applied. Using three different tones of green improves the overall aesthetics of the image.
Then once the colour was added, the whole image was duplicated and copied onto another layer. The opacity of the second image was then lowered to forty percent, making the image appear faded. Then it was put behind the first image to give a shadow effect of the tree.
To communicate the recycling aspect of the project, the symbol representing this was experimented with. Using two tones of green, changing the stroke and opacity to see which worked best.
A textured off white background was then inserted to bring out the colours on the tree and to tie in with eco-friendly aesthetics. As the stamp is going to be used in Britain, experimenting with the colours red, blue and white was vital.
Continuing to use illustrator, a pattern using the recycling symbol was created.
The tree image was then inserted onto two versions of the previously made pattern to see which one was more effective.
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