After the progress crit, the 'office' audience was suggested to be not a successful target. As the message is to 'give a smile', their needs to be a way of recording peoples reactions. Whether it makes them smile, laugh or not at all. Creating emotive products and giving them out within an office environment is not the easiest place to test reactions. So as one of the products is coffee sleeves, it was suggested that cafe's are approached to ask weather they will give out some sleeves on their cups when serving a customer. This way it is easier to record what people's reactions are. Changing the target audience slightly, means that the design needs be looked at from a different perspective. Creating designs for a coffee shop, the colours need to be neutral, text and quotes need to be thought about and the current cups need to be taken into account.
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