The knitting set is going to be sold in places such as Urban outfitters, paperchase and magma. They are not strictly craft based shops as they are aimed a young audience who may not go into specific craft based shops. If they are stocked in more design and fashion led shops they are more likely to attract this audience with a disposable income. Here are som mocks up of in store and in a design environment.
Here is a vector image of how the boxes would be stocked.
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