ISTD//Delvelopment

Developing the concept

The new concept is to promote a new surf and snow brand for women that will supply products to do with these activities. As the brand is new if people purchase an item from the shop or website then they get a free goodie bag containing either surf related items or snow/ski related items. They can choose which one they would like either online or on the shop. 

Name ideas for the brand

• Bamboo
• Coral
• Ride
• Drop in
• Glide

Products for surf

• Towel
• Water bottle
• Fin key
• Card holder
• Wax bag/holder
• Suncream
• Beach bag

Products for snow

• Glasses case 
• Card holder
• Suncream
• Hand warmers