Exhibition poster//Concepts

For the exhibition poster, 3 main concepts have be thought into. At the moment they are quite basic and have stemmed from the studio workshop. As it is a quick brief as well  they are currently quite vague. 

1. 'Watch this Space'
The concept of having some sort optical illusion so that when it is looked at long enough it moves. However it is going to put in a space where people may look at it a lot therefore could hurt peoples eyes which isn't ideal.

2. 'Fill this Space'
As I would quite like to draw the poster I had the idea that I could draw lots of objects from a space for example the studio or a bedroom etc. 

3. 'See something different'
The concept of having an image that can be perceived as something else rather than just what it appears to be at first glance. 

Exhibition poster//Workshop

As an introduction to the exhibition poster studio brief, we came up with as many words and links to the concept of the project. For example, the word 'space' is relavent to the exhibition area therefore we tried to come up with several different outcomes related to this word. 

What is good//Button box

After visiting wood work, it has been decided on what shape the box will be and the timber it will be made out of. Not knowing much about timber, I was surprised by all the variety. Jonathan helped me choose what would be the most appropriate for my product. In the end I decided to go for the light cherry. The box should be ready for Thursday the 1st of May so then I can laser cut on the lid. Here are the dimensions. 

What is good//Button box

Here are some simple vectors of how the button box could look. As they box will only hold a sample of buttons rather than a collection, it needs to be quite small. Choosing an appropriate shape is important. The product needs to be on the box somewhere. Lasercutting it on would give a good aesthetic. Therefore, this already limits what shape the box can be as ideally it needs to be a flat surface. 

What is good//Fabric designs

The cover of the instruction manuel is going to be made out of fabric therefore a pattern needs to be designed. 

Here is a template of the cover. It will need to be printed onto A3 as the outline (including the triangle fold) is bigger than A4. 

Most of the designs illustrated use the same imagery to make up the cover. 

Design 1

This design is simply pattern based. The whole cover is covered with the 'wool' pattern used as part of the logo. This design is aesthetically pleasing but it is ambiguous to what the content it. 

Design 2

This designs addresses the problem of not knowing what is inside. A title is placed in the top right corner on the front page so that when the fold closes the book, it is still seen. 

Applying a pattern to the back cover makes the overall design more exciting to look at. 

This is what this design would look like from a closed perspective. The fabric used will be an off white, so the blank front will work well with the patterned fold. 

Design 3

This design shows a combination of the two previous ideas. The 'wool' pattern covers the spread and the title has stayed in the right hand corner. The box around it makes the type stand out against the busy background. 

Design 4 + 5

These two designs are simply incorporating the logo into the cover. However it is not a necessity to have the logo as the instruction manual will come within the knitting pack so the audience will already know where it came from. 

None of these designs are finally, they are simply variations and a base for development. 

What is good//Concept pitch

What is good//Book making

As part of the knitting pack, an instruction manuel is included. To ensure the design of the book fits in with the concept  here is contructed  The idea of 'button up' follows through to how the instruction manuel would open and close. However, a more relevant print will be design and printed. This is just a mock up to show the function. 

What is good//Things to do

DIGITAL PRINT SLOT: 16th MAY - 7PM 

Things to design

• Instruction manuel
• Patterns
• Box
• Application/website
• Design products
• Logo

Things to do

• Print onto fabric for manuel cover
• Screen print front of box
• Photograph 

What is good//Packaging

Initial ideas

Here are some initial ideas for the packaging of the knitting set. They are simple vectors at the moment and just a starting point but they will hopefully help the development of the final packaging. 

So the main idea here is that the pack comes in a square box and the front opens with a folding piece as the opening and closing mechanism. To shut it, the front will attach to the button on the side. Here are a few variations to see if a handle would be effective and which way the box should be placed. 

Bar brief//Specifications

Name: Meeting

Unique selling point: Underground cocktail bar

Location: Shoreditch, London, UK

Audience: Young, working professional with disposable income

Concept: Vintage tube station with networking of tube lines to represent the networking of people. Using the work meeting to show how the tube lines connect. Sell 1930's spirits/cocktails. Showing the history of the London Underground. 

Aesthetics: Old tube station signage and branding. Brick and tiled walls. Painted lins on the flooring. Dim/low hanging lights. Old tube adverts as artwork. Exposed drain pipes each colour linking to a tube. 

Branded products:
-ticket master uniform for staff
-old train map for drinks menu
-cocktails named after train lines
-corresponding coloured straws/stirrers
-ticket loyalty card.

Bar brief//Concept development

Words chosen: Meeting + Underground

Meeting:

-affair

-assembly

-audience

-reunion

-clash

-collide

-contact

-greet

Opposites:

-avoid

-ignore

-leave

Situations:

-the street

-bus

-underground

-trains

-pre planned

-checkout

-cinema

-school

-uni

-dating

-dog walking

-club

-online 

Underground:

-buried

-covered

-shady

-concealed

-hush hush

-private

-mysterious

-unknown

-obscure

-blocked

-beneath the surface

Opposite:

-overground

-visible

-uncovered

-obvious

-lit

-sky

-public

-loud

-exposed

-open

-unblocked

-defined

-clear

-known 

Bar Brief//Starting point

Name: Meeting

Type of bar:

-underground
-cocktails
-prohibition
-audience
-young, working professionals
-going back in time
-vintage
-Great Gatsby
-secretive feel
-hidden 

Branding:

-signage
-menu
-uniform
-coasters
-napkins
-glassware
-toilets, mirrors
-tablecloths
-cocktails stirrers
-promotion material
-cloakroom
-layout

What is good//Logo designs

Firstly, some logos were drawn up to see if any of them work. The logo needs to be simple yet communicate the contents of the pack. Both type and imagery are going to be focal points in the logo. 

All of the logos consist of the the same imagery, wool, needles and buttons. However, it is the combinations in which they are put together. 

What is good//Concepts

Here are some designs sheets to communicate a few ideas to present the 'what is good'. 

What is good//Concepts

Concept 1
To create a knitting pack aimed at young female students and professionals. Includes needles, wool, patterns, instructions and a pre-made products. For example, an iphone case. 

Concept 2
An app that has numerous knitting patterns and instructions for a number of products. This way it is targeting a younger audience and can be used on the go. 

Concept 3
A contemporary knitting instruction manuel containing knitted products that a younger audience would want to knit, for example gadget cases and coffee holders. 

Responsive//Submission Boards

Collaborative brief- Individual boards

Collaborative brief-Joint boards

The wind in the willows

UK Greeting Cards

Hellfire

Feel Good Brief One

Feel Good Brief Two

                                                          Batiste

Responsive//Report book

Responsive//Evaluation

1.  What skills have you developed through this module and how effectively do you think you have applied them?

This module has been very independent which I have really enjoyed. Even though it has been quite long it has been broken up, as there are lots of different briefs.  I like how it is self led and I could choose exactly what briefs I wanted to do and how I would complete them. In terms of skills I think I have become better at layout. As I had to create multiple boards to communicate a project I have learnt to how to make them look professional and clear.

2. What approaches to/methods of design production have you developed and how have they informed your design development process?

As I did seven briefs all together, some shorter than others I became more decisive when it came to approaching a brief. When I have one brief and quite a lot of time I find it hard to make quick decisions. In this module I have found it easier to visualize a design direction. Each brief I have taken I have tried to think about it from the client’s point of view. At the beginning I was coming up with ideas but had lost sight of the brief and not actually coming up with a relevant response. I applied this approach to my design boards. The client is never of going to seen my idea before so make it clear and not overcomplicated is going to communicate my idea the best way possible.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I have always enjoyed packaging but I subconsciously chose all briefs communicating this. I have also really worked on my illustration in this module. These are two elements that I want to explore me into. I think a strength I can also take from this module is my organisation skills.  As I had many different briefs on at one time I ended up writing endless lists to help me organise my thoughts and tasks within a brief. I also felt as though working with a partner was a really motivating and successful set-up and worked differently to I normally would. I think I adapt well to other peoples design directions.

4. What weaknesses can you identify in your work and how will you address these in the future?

In this module I wish I had spent more time on creating the final products and having something 3-D to show. However, to do this I would have had to do more processes for example, I wanted to screen-print my greeting cards. These two factors go in hand with one another. Another weakness is my photography skills. Photographing a final product or mock-ups of a product is crucial and doing it well is even more important. I need to improve of setting up photos in a professional environment and Photoshop them well. Having bad photos can affect at entire bored and therefore a whole brief response.

 5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

Next time I will try or more processes and focus towards creating a final product. I think this will give me confidence in producing different outcomes and give me more variety in my work. Even though I really enjoy packaging, next time I would try and do briefs that push me more into an area that I’m not so comfortable doing, for example designing a website or something along those lines. I would do more specific research next time for each brief. Sometimes it is hard to get a good range of research whilst also being very focussed. Something I would do differently is try and do more briefs. I felt as though I did to a substantial quantity and quality of work but there is always more room to complete more briefs even if they are short ones. Linked to this I have realised that a lot of my were either aimed at females or both but mainly directed at women. Next time I would like to try designing solely for a male audience. I think this would change how I think and my approach to a project.

6.How would you grade yourself on the following areas?

Attendance- 5

Punctuality- 5

Motivation- 4

Commitment- 4

Quantity of work produced- 4

Quality of work produced- 4

Contribution to the group- 4

Responsive//Feel Good Brief 2

'Share a smile' Cards

Card 1

The concept of this, is that when you buy a 'feel good' drink you get the card on the back. Within in it is another piece of card inside which has reasons why to smile. They are basically fun facts of why smiling is good for you. 

Card 2

Here, the concept of the app and the card above are combined. Instead of card having facts already on the card, you can draw or write a message and give it to a friend to make them smile. 

Responsive//Feel Good Brief 2

Billboards

Similarly to the bustop posters, here are a few mockups of billboard posters. The idea is that the message will be seen easily by passers by and make an impact. 

Responsive//Feel Good 2

Posters 

This brief is about communicating a campaign, so using similar aesthetics here are some posters that have been mocked up on the sides of bustops sharing a message. Their are a few different tag lines to see which one is most effective and legible at the same time. The imagery is quite simple, just including the bottles and the logo. This is because it needs to look clear and clean.