'Only real surfers take shelter from the rain'
Taking the concept of promoting surfing in Britain and applying some aesthetics.
The idea of a surfer in the lip of the wave being sheltered from the rain shows a committed surfer. Someone who does something they are passionate about without letting anything get in their way, is a trait that should be linked to persistance and effort. These aspects that are being showcased are something that Britain should use to its advantage. The photographic image also shows the surfer wearing winter surf wear which aslo suggests how hard-core, enthusiastic and keen you have to be to surf in British winter waters.
Once the image was opened in photoshop, it was played around with. To experiment, a low opacity image of the union jack was applied as the background. Text was also added in white to stand out. The tagline 'Only real surfers take shelter in the rain' was chosen to communicate the concept.
Once the aesthetics on the main image had been decided on, a white border was added and the type and layout was experimented with.
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