A few design sheets were put together to identify some concepts. The ideas consist of some more historically focused and others based on a more general view. Looking into English heritage seemed a good staring point, in particularly the Roman baths. This was mainly because of the interesting way that rain contributed to the British tourist attraction.
Another concept was looking into water-sports, mainly surfing, as it is an activity that is extremely effected by the weather. Often it people put sun and sea together. But often, rain and wind can improve the swell and increase the wave height.
The word shelter is used in many ways. Whether it is shelter from rain or used in a more general sense. Shelter is a word of safety therefore linking it to Britain is something of a selling point. When people travel from other countries, they want to feel safe and welcome. If this can be portrayed through a poster promoting the UK then it would be an effective concept.
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