'Shelter'
The message of the UK being a welcoming place full of places to go and things to see has given the idea of how there is always somewhere to seek comfort and explore new things.
Concept 1
A small bit of colour was added to the the rain pattern. The light blue agains the black outline umbrellas makes them really stand out.
To continue adding to the info graphic style, a rain pattern was added to the background. The angle of the droplets create a pulling force towards the typographical message. The simple but repetitive imagery enhances the central piece of the poster.
Type was inserted within the formation of the umbrellas as a focal point. At the moment the message and aesthetics do not link with Britain and providing shelter.
A simple circle of umbrella illustrations were formed using Illustrator. The black outline and white fill keeps the repetitive imagery simple.
Concept Two
The typeface was changed to something more suitable to the. This font works better with the colour ways and yet it is still powerful enough on its own.
Type was applied against a low opacity rain background to bring the strength of the wording. Also a blue shadow of the typeface was added to enhance the message.
Firstly a diagonal rain pattern was created in illustrator as a stating point.
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