Experimenting with layout
To see what kind of format the card could offer with the illustrations, a simple layout was created. The idea was for the imagery to be the focal point and the rest to be minimalistic. The scarf image isn't going to be the final one, it was just to see how the concept would look. With the slogan dividing the hat and scarf it is meant to ressemble a person slightly, or at least the hierarchy of how these pieces of clothing would be worn. It was decided to a have a more subtle tagline rather than a Christmas orientated one as it makes it more usable.
It seemed more appropriate to layout the card on a landscape format. The frosty border adds to wintery design and adds a bit more colour.
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