ISTD Brief//Workshop 1

3 Briefs chosen

5 problems to solve
1. Which category to choose.
2. What subject areas already offer a wide range of accessibly information. 
3. A large target audience, not very specific.
4. Not very clear on what media is the best way to communicate the information.
5. Don't want the information to be like an Encyclopedia  needs to enthuse readers. 

5 Reasons why they need solving
1. Want a clear and direct way to inform the users, making sure the correct media is picked to suit the subject area.
2. Have a more specific target audience so the design can be more accurate.
3. Want to choose a subject area that needs more information available. 
4. Want something interesting, a different way of communicating it.
5. Want to do an area that I find interesting.

5 Facts
1. A duckdive is a technique used to get under waves and further into the line up.
2. Kelly Slater holds the most world records.
3. Goofy footers put their right foot forward and regular footers put their left foot forward.
4. Carissa Moore is the current world champion and youngest.
5. Most custom made surfboards are made from fibre glass.

5 Thing I don't know
1. Unsure if it is going to be a website or a publication.
2. Don't know how specific within surfing to be.
3. Should it be location based, national or international?
4. Should it be aimed at male, female or both?
5. Is it going to be aimed at people who are learning to surf or enthusiasts with experience? 

5 Facts about the audience
1. Surfers who are experienced.
2. Female surfers.
3. Surfers who are enthusiastic
4. Surfers who like to travel, surf around the world.
5. Surfers who want to keep the sea and beaches clean.

5 Ideas to communicate
1. That surfers need to keep seas clean and encourage others to do so.
2. What women's surfing has done for the sport.
3. Places to go surfing.
4. The current equipment, pricing.
5. Tips on surf skills-maneuvers. 

5 Deliverables
1. A website that will give advice and encouragement to young female surfers.
2. A leaflet/catalogue that will inform surfers on equipment. 
3. A book containing a wide range of information on the history of women's surfing.
4. A map/brochure of surf spots.
5. A website showing surf skills and how to improve. 

5 Ways of distribution
1. Surf shops instore.
2. Surf shop websites.
3. Surf hire
4. Surf competition flyers/posters

5 Ways the audience will come into contact with it
1. Surf websites
2. Posters in surf shops
3. Researching-the internet
4. Stickers
5. Surf hire/repair
6. Beach cafes