Name: Meeting
Unique selling point: Underground cocktail bar
Location: Shoreditch, London, UK
Audience: Young, working professional with disposable income
Concept: Vintage tube station with networking of tube lines to represent the networking of people. Using the work meeting to show how the tube lines connect. Sell 1930's spirits/cocktails. Showing the history of the London Underground.
Aesthetics: Old tube station signage and branding. Brick and tiled walls. Painted lins on the flooring. Dim/low hanging lights. Old tube adverts as artwork. Exposed drain pipes each colour linking to a tube.
Branded products:
-ticket master uniform for staff
-old train map for drinks menu
-cocktails named after train lines
-corresponding coloured straws/stirrers
-ticket loyalty card.
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