Further changes
After meeting up with Imogen and discussing the progress it was decided that the bottle shape worked well as even though it communicating subtly the gem concept, the bold strong shape shows a more masculine aesthetic.
So now it was simple the colourways of the bottle and its components.
Looking at other unisex perfumes, it was the D&G one that really influenced our next decision. Even though the matt black would look slik and sophisticated it didn't really communicate the speciality and sparkle of a gem. So in response to this we decided to stick with the outside being completely transparent glass so it reflects light. However we want the liquid inside have a tint of the colour representing the gemstone and fragrance.
Slowly stripping back the aesthetics of the old bottle designs, the black that was on the base of the bottle was removes as it was quite harsh. However the spray nossel has remained black for now. A white hexagon text box has also been placed to give some structure and make the black typeface stand out.
Experimenting wit the type area, the white box has been removed and replaced with a black outline of the original. This typeface is a default font for now as we have not decided on what that will work yet.
Finally, here are the bottles with no frame or box, simply just the black type against the glass. This simlplicity looks stylish and yet still legible.
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