Tuesday, 5 March 2013

Responsive//Creative partners//Bottle development

Going down a different route, here are variations of the bottle in matt black. Black communicates sophistication, elegance,  mystery and style. It can also be directed at both genders. 



The first version sees the glass lids being transparent with a tint of the colour being represented by the gem. The base of the bottle would be black accompanied by a transparent stripe which would indicate how much perfume is left in the bottle. The type is in white and stands out against the black. 


Here, their is only a slight change from the first. It could be said that the colours are quite feminine and almost tacky, so the lids were kept transparent but are untainted. 





As the bottle wants to communicate a strong yet precious aesthetic  it was suggested to make the whole bottle black, including the lid. The gives the bottle a more structured  compact look to it. The level strip remained as this adds a subtle bit of colour. However, now this bottle may be said to look too masculine and intimidating. Their isn't much about it that is fragile anymore. 




Lastly, to keep the gender balance, two of the above concepts were in twinned  The lids here are block colour rather than black or transparent. This aesthetic still communicates the stone effect. 

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