Development Continued
Type was then added to get the message across better. Also the process of adding more illustrations into grid format come together.
The font named 'Bombardia' was applied to the proverb. This font was chosen due to the bold aesthetics, which suggests a warning typeface, therefore links well to the science theme. Some of the simple illustrations we added to the fold out of the net to try and get across the fact that not all scientific research takes place in a laboratory.
Firstly after making a prototype, using illustrator imagery was applied to the outside of the net.
Then just two of the simple illustrations were added to the flaps of the net. These two illustrations were chosen to suggest a rhetorical question to what scientists also look at.
Type was then added to get the message across better. Also the process of adding more illustrations into grid format come together.
Once all of the white illustrations are applied to the dark blue grid, more type is added to help the reveal itself when the net is folded.
Finally, the addresses were put on the back of the leaflet in a softer typeface which is 'Helvetica'.
The font named 'Bombardia' was applied to the proverb. This font was chosen due to the bold aesthetics, which suggests a warning typeface, therefore links well to the science theme. Some of the simple illustrations we added to the fold out of the net to try and get across the fact that not all scientific research takes place in a laboratory.
On the inside of the net, the iceberg imagery from the posters was put in the middle to increase the impact of when the net is opened by the audience.
The brief states that the proverb used in the previous project has to be on the leaflet somewhere. The proverb is presented in the 'Bombardia' font. The same as the type on the outside of the net.
Continuing to use Illustrator to improve techniques and skills, two logos were created from the originals, as the leaflet is promoting a programme that already exists.
Above shows a simple illustration of the a killer whale to portray the wildlife side of the the programme, 'Frozen Planet'.
Lastly, a paragraph of text is then applied to inform the audience what the programme is briefly about.
Mailing List
The mailing list consists mainly of television studios and offices. This is because by sending to these addresses, they can potentially send these mail shots within packages for example like sky and freeview, to promote the shows that are available. Equally they could also be sent to secondary schools or higher education to encourage students to see that not all science is performed in a laboratory.
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