Here are my first logos for our Survival kit. I simply used the Elliptical marquee Tool on photoshop to get the bubble look. The Font used is Helvetica Neue, mostly 'Ultra Light'. I prefer the more simple look, for example the 2nd and 3rd logos on the page.
Next I am going to find a plain box on the internet to play around with on photoshop, get a mock idea of what the logo will look like on packaging. (Taken from Simon's blog).
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